THE CHALLENGE
To deliver a premium hospitality experience in Southampton, NY during US Open golf, in an area where it is often hard to impress people.

THE STRATEGY
GSE seamlessly pulled from its broadcast, golf, culinary and hospitality divisions, enlisting CNN commentator Scott Jennings, Ryder Cup captain and golf legend Jim Furyk, and 5-time James Beard award-winning chef Michael Solomonov to create an extraordinary evening of food, drink and golf insight on the eve of the tournament.

THE EXECUTION
GSE fully produced a one-night only Laser Wolf pop-up, the ever-popular Brooklyn and Philadelphia restaurant, in the heart of Southampton, presented by FlyHouse.  The evening included a cocktail reception, multi-course dinner, a US Open preview from Furyk moderated by Scott Jennings, and a late night, DJ driven party. From a floral-driven central bar with a Casa Dragones tequila based official drink to a 2XO Bourbon Bar, and a beautifully designed dining room, GSE handled all details for the event.

THE IMPACT
A sold-out crowd rocked the venue from beginning to end, becoming the party of the weekend in a crowded field of events in Southampton.  The unique mix of elevated food, drink and sports was a winning model for GSE and its sponsors for the evening.